Artikel aufgeteilt in:

• Websites mit Artikel-Übersichten
• Consumer / Behaviour
• E-Business
• E-Commerce / Online-Shops
• Internet Advertising
• Online Retail
• Internet Marketing
• Online Public Relation
• Database Marketing / Data Mining

• Benjamin Cornic's References on Internet Marketing Homepage: mehr als 82 Artikel zu Webmarketing, Retail, Werbung und Tourismus

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• Alba, Joseph, John Lynch, Bart Weitz, Chris Janiszewski, Rich Lutz, Al Sawyer and Stacy Wood (1997), "Interactive Home Shopping: Incentives for Consumers, Retailers, and Manufacturers to Participate in Electronic Marketplaces," Journal of Marketing, 61 (July), 38-53.
• Burke, Ray (1996), "Virtual Shopping: Breakthrough in Marketing Research," Harvard Business Review, 74(2) (March April), 120-131.
• Davis, Fred D. (1993), "User Acceptance of Information Technology: System Characteristics, User Perceptions, and Behavioral Impacts," International Journal of Man-Machine Studies, 38,982-1003.
• Hoffman, Donna and Tom Novak (1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60(July), 50-68.
• Hoffman, Donna L., William D. Kalsbeek, and Thomas P. Novak (1996), "Internet and Web Use in the United States: Baselines for Commercial Development," Communications of the ACM, 39 December, 36-46.
• Taylor, S. and P.A. Todd (1995), "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, 6, 144-176.
• Winer, Russ, et.al. (1997), "Choice in Computer-Mediated Environments." Marketing Letters, 8, (3), 287-96.

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• Nick Barnett, Stephen Hodges, Michael J. Wilshire: M-commerce: An operator’s manual The McKinsey Quarterly, 2000 Number 3: Mobile-telephone operators could compete on all levels of the mobile-commerce value chain—but they should think twice before they do.
• Internet- und E-Business-Einsatz im bundesdeutschen Mittelstand: Studie der Tech-Consult Kassel (als PDF-Datei ladbar)
• Arthur, W. Brian (1996), "Increasing Returns and the New World of Business," Harvard Business Review, July-August, 100-109.
• Lynn Margherio, Lynn, Dave Henry, Sandra Cooke, and Sabrina Montes (1998), The Emerging Digital Economy, United States Department of Commerce, http://www.ecommerce.com/
• Bakos, Yannis (1997), "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, 43(12), 1676-1692.
• Shapiro, Carl and Hal R. Varian (1998), Versioning: The Smart Way to Sell Information Harvard Business Review, November-December.

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• Briggs, Rex and N. Hollis, "Advertising on the Web: Is There Response before Click-Through", Journal of Advertising Research, Mar/April 1997.
• Dreze, Xavier and Fred Zufryden (1998), "Is Internet Advertising Ready for Prime Time?" Journal of Advertising Research, May/Jun 1998.
• Ghose, Sanjoy and Wenyu Dou (1998), "Interactive Functions and their Impacts on the Appeal of Internet Presence Sites," Journal of Advertising Research, Mar/Apr 1998.
• Novak, T.P. and D.L. Hoffman (1997), "New Metrics for New Media: Toward the Development of Web Measurement Standards," World Wide Web Journal, Winter, 2(1), 213-246.

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• Joann Barsh, Blair Crawford, Chris Grosso: "How e-tailing can rise from the ashes" The McKinsey Quarterly, 2000 Number 3, pp. 98–109: The dismal financial performance of most World Wide Web–based retailers is providing an object lesson for the new economy: ultimately, businesses have to make money. Recent McKinsey research shows that it is structurally impossible for most pure Web retailers ever to turn a profit, let alone to take a dominant position. The clear advantage, argue the authors of “How e-tailing can rise from the ashes,” goes to the highly skilled traditional retailers that can use the Web to extend their already potent physical presence.
• Bailey, J. P. and J. Y. Bakos 1997. "An Exploratory Study of the Emerging Role of Electronic Intermediaries." International Journal of Electronic Commerce, vol. 1, no. 3, Spring.
• Sarkar, M., Butler, B., Steinfield, C. (1995), "Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace," Journal of Computer-Mediated Communication, 1(3).

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• noch leer

Artikel über Shopsysteme

• Jörg Krause in Internet-Professionell: Shop nach Maß - E-Shops: Standard versus Eigenbau; Internet Professionell 8/99, S 56-59
• Jörg Krause: Electronic Commerce-Geschäftsfelder der zukunft heute nutzen, Carl Hanser Verlag, 1998
• e.commerce Magazin, Heft 1/99 März/April
• Internet Professionell, Heft 4/99, Sonderteil Shopsysteme
• Internet World, Juli '98 (S.30-38)

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• Blattberg and Deighton, (1991), "Interactive Marketing: Exploiting the Age of Addressability", Sloan Management Review, Fall, 5-14.
• Day, George, (1998), "Organizing for Interactivity", Journal of Interactive Marketing, 12:1, Winter, pp. 47-53.
• Hanson, W., (1998), "The Original WWW: Web Lessons From the Early Days of Radio", Journal of Interactive Marketing, 12:3, Summer, pp. 46-56.
• Hoffman, D.L. and T.P. Novak (1997), "A New Marketing Paradigm for Electronic Commerce," The Information Society, Special Issue on Electronic Commerce, 13 (Jan-Mar.), 43-54.
• Hoffman, D.L., T.P. Novak, and P. Chatterjee. (1995), "Commercial Scenarios for the Web: Opportunities and Challenges," Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce, 1(3).
• Palmer, Jonathan W. (1997), "Electronic Commerce in Retailing: Differences Across Retailing Formats," The Information Society, Winter, 13(1), p. 97-108.
• Palmer, Jonathan W. and David Griffith (1998), "An Emerging Web Site Design Model for Marketing," Communications of the ACM, March 1998, 41 (3), p. 44-51
• Quelch, John and Lisa Klein (1996), "The Internet and International Marketing," Sloan Management Review, 37, Spring, 60-75.
• Rayport, J. and J. Sviokla, (1995), "Exploiting the Virtual Value Chain", Harvard Business Review, Nov.-Dec.
• Rayport, Jeffrey and John J. Sviokla, (1994), "Managing in the Marketspace", Harvard Business Review, Nov.-Dec.

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• Umfrage-Ergebnisse unter Wirtschaftsjournalisten zur Pressearbeit im Internet: Dr. Doeblin Ges. für Wirtschaftskommunikation
• o Keeffe, Steve: Publicity on the Internet, Wiley & Son
• Gregory R. Sherwin, Emily N. Avila: Connecting Online" (http://www.connectingonline.com/home.html)
• PR im Netz. Online-Relations fuer Kommunikationsprofis. Ein Handbuch fuer die Praxis. IMK, Verlagsgruppe F.A.Z., ISBN 3-927282-59-6

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• Boehrer, Daniel: Data Warehouse und Data Mining, Bern [u.a.], Haupt, 1997, Ill. : 46 S. : graph. Darst., ISBN 3-258-05520-3
• Huldi, Christian: Database-Marketing, St. Gallen, Verl. Thexis 1992; 379 S.: XVI, graph. Darst. Zugl. Univ. Diss. St. Gallen, 1992 ISBN 3-89239-031-2
• Dastani, P.: Data Mining im Database Marketing, Handbuch Database Marketing, Hrsg. Link, J./Brändli, D./Schleuning, C./Kehl, R., 2. Aufl., Ettlingen 1997, S. 253-267

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